RUNNER’S WORLD x HOKA

Director - Joseph Terranova
Producer - Pat Heine
Director of Video - Josh Wolff
Associate Producer - Joseph Terranova
Director of Photography - Alejandro Zapata
Camera Assistant - Evan Werner
Production Manager - Jimmy Cavalieri
Editor - Joseph Terranova & Pat Heine
Color house - Skyline Finishing
Colorist - Anthony Campagna
Audio - Joe Dicosola
Editorial Director - Bill Strickland

When Hellah Sidibe decided to give running a shot, he wanted to face the fear of something he knew as a punishment while he was a soccer player. He told himself he’d run 10 minutes a day for two weeks. There was no pressure or coaches screaming at him—running was just for him. He fell in love with that mentality. He's run every day since—no matter the circumstances—documenting his journey on YouTube and Instagram.

After running every day for more than three years, he wanted a challenge and decided to run across the United States for Soles4Souls, an organization that collects unwanted shoes and clothes to distribute around the U.S. and the world. He grew up in Mali, West Africa. There, you didn’t know where your next pair of shoes was coming from, so it was a perfect fit.